Aryan
Sharma
A full stack marketer & storyteller building brands that move people and the numbers.
About, the short version
I'm a full stack marketer and storyteller with six years across social strategy, product communication, and brand building. I've led content and growth for tech startups, creators, and consumer brands, managing Instagram and YouTube for founders and CEOs, building CRM strategies that boost retention, and scripting viral content with industry leaders.
I grew up in a tier 2 city where every Piyush Pandey ad (the Hutch pug, the Vodafone Zoozoos) felt like a tiny masterpiece. That's where the obsession with storytelling started.
People don't just buy goods and services. They invest in relationships, stories, and moments of magic.
I work at the intersection of content, communication, and product, always aiming to make things that resonate, convert, and grow.
“Don't be salad, be the best damn broccoli you could ever be.”
- Based in
- Gurugram, IN
- Experience
- 6 years
- Currently
- Marketing Lead, Revamp
- Education
- MBA · NMIMS
- Focus
- Performance · CRM
- Open to
- Full time · Freelance
Not camera shy in the slightest. I host, present and front campaigns. I hosted the Agra Adventure Rally, and create alongside top brands like PlayAll Sports and influencers across India.
Impact, the numbers that moved
Agra Adventure Rally 2026
A U.P. Tourism initiative · Premium 3 day Car & Bike Rally · 20 to 22 Feb 2026 · Agra → Chambal Badlands → Jhansi
I led the entire project as the sole official media partner of the rally, owning all advertising, PR, website management and a Pan India influencer roster. The result: a Government of U.P. backed motorsport event that went house full in just one month of marketing.
3rd Place · Novice
I didn't only run the marketing for this rally. I drove it too, finishing 3rd in the Novice category at the Agra Adventure Rally 2026.
Golden Aces
India's first offline cardroom chain · 100% legal Poker & Rummy, 24×7, across Bengaluru, Agra & Ghaziabad. I lead social and content across every Golden Aces page.
As Team Lead for Golden Aces, I own the brand's complete Instagram presence: every account, every strategy and all content planning, from the first idea to what goes live. These three pages sit at the heart of it.
Beyond the always on social, I ran complete marketing management for the Golden Aces Poker League, Agra Edition 2026, a ₹30,00,000 guaranteed prize pool series that ran house full with 150+ walk ins across the event. As a poker enthusiast, I didn't just market it. I played in it too. I also took charge of the league's 25 kg+ trophy, which became the hero of every piece of tournament creative.
GeeksforGeeks
One of India's largest computer science learning platforms, used by millions of programmers. Two things from my time at GFG became part of the brand's identity — and both are still everywhere.
At GeeksforGeeks I did two things I'm especially proud of: I gave the brand a mascot that became the face of GFG, and a tagline so catchy it turned into a trending hashtag across LinkedIn and Instagram.
The face of GFG
I brought the GFG mascot to life and pushed it into every corner of the brand's content. Today it's the first thing the community recognises — every GFG meme is fronted by it, from Snoozasana to Ctrl‑Z‑Asana.
“GFG Karlo Hojayega”
I drove “GFG Karlo Hojayega” as the brand's main line — and we made it so famous that #gfgkarlohojayega trended on LinkedIn and Instagram, with tech creators across the ecosystem using it in their own content.
★ Featured Project · CRM & Lifecycle
NeoZAP Retention Engine
A fintech wallet app. I built the lifecycle CRM that turns drop-offs into transactions — and first transactions into habits.
At Neofinity I owned growth and lifecycle for NeoZAP across email, WhatsApp, push and SMS. I mapped the exact points where users abandoned — wallet funding, the OTP screen — and built a 3-stage drop-off recovery flow for a base of 50K+ segmented users, instrumented end to end in CleverTap and Mixpanel. Every message was timed, personalised and A/B tested against one question: why did they leave, and what brings them back?
The journey, end to end
- 01
Website Visit
A user lands but leaves before completing a transaction.
- Entry point
- 02
Drop-off Detected
They're bucketed into a “Website Drop-off” segment the moment they exit.
- Auto-segmented
- 03
3-Day Win-back
A timed cross-channel sequence brings them back.
- Day 1 · Email
- Day 2 · WhatsApp
- Day 3 · Push
- 04
Activate
Show them how to use NeoZAP, then reward the first action.
- Use-case nudges
- Instant rewards
- 05
Convert & Delight
Transaction done — then referrals and rewards keep them in.
- Referrals
- Spin-the-wheel
The impact
It's not about bringing the user back — it's about understanding why they left, and solving it with precision.
Proof, from the tools
★ Beyond the funnel
ORM → CRM
I fed real user complaints back into the engine. Spotting recurring confusion around how cashback was credited, I turned it into an onboarding nudge instead of a support reply — support tickets dropped 41% and reward usage rose 17%. Every complaint is a conversion opportunity.
Owned end to end
- Segmentation
- Lifecycle Journeys
- Email / WhatsApp / Push / SMS
- A/B Testing
- Activation & Win-back
- CleverTap
- Mixpanel
Experience
Now
- Lead 360° marketing for Golden Aces (gaming & entertainment) and Rajdarbar Realty.
- Headed The Agra Adventure Rally 2026, a housefull event with 3 sponsors, 8 influencers, and news + PR partners.
- Drove 2 Cr+ views Pan India across the campaign.
- Owned growth & lifecycle for NeoZAP and NeoVault across Email, SMS, WhatsApp, Push & Social.
- Built CRM segmentation for 50K+ users and lifted conversion +25% via iterative A/B testing.
- Led GTM and gamification for NeoVault; benchmarked behaviour with SQL & Mixpanel.
- Ran video & display campaigns: 5% avg CTR and 30M+ reach.
- Scaled the YouTube channel from 600K to 1.2M monthly views through SEO driven content.
- Grew the community +40% in engagement across Instagram & Discord; led ATL/BTL drives.
- Led Instagram & YouTube for Red Gear (boAt's gaming brand) and Misfit.
- Drove product launch campaigns with influencer collaborations.
- Built marketing collaterals with creative teams and external agencies.
What I do
01 Performance Marketing
Google, Meta & LinkedIn Ads: ROI optimization, scaling, and user acquisition that pays back.
02 CRM & Lifecycle
Email, Push, WhatsApp & SMS journeys: segmentation, onboarding, win back, and retention.
03 Content & Social
Social strategy, SEO, scripting and community growth for brands, creators, and founders.
04 Brand & Campaigns
360° campaigns, ATL/BTL, launches and creative direction with a consistent brand voice.
Tools & Stack
Certifications
- Fundamentals of Digital MarketingGoogle · 2021
- Google Ads · SearchGoogle · Certified
- Analytics Individual QualificationGoogle · Certified
- Content MarketingLinkedIn Learning
- Community ManagementLinkedIn Learning
Education
- Master of Business ManagementNMIMS, Mumbai · 2024 to 2026
- B.TechGraphic Era University · 2015 to 2019 · GPA 7.0